One of the disadvantages of living in New Zealand, I have decided, is that our abundance of space shields us from the environmental problems of large populations. Yet if we are to shield ourselves from the effects of global warming, we must take immediate steps towards a cleaner, chemical-reduced, sustainable lifestyle.
I often check out the websites Thrive.com and WakeUpWorld.com for the innovative news I hear about what others are already doing towards sustainable lifestyles. These are people who have a passion. But they also have something even rarer – they have chosen to step outside their comfort zones, act on their ideas and tell their story to the world – one ear at a time.
If you ever find yourself thinking: “I can’t do anything about global warming and the coming world calamities” then open up and watch/read the links I have added below.
To show you an example of what these urban dwelling eco-warriors are doing, I have embedded a video:
State of the Re:Union – A Food Revolution in Milwaukee
Buying the Advertising Dream
The concept of individualism, that has dominated the last half of last century, and still does in the first decades of this century, works insidiously against the potential of what we can do together. By keeping us focused on doing things alone, advertising is able to drive wedges where they should never be. It’s the old message of ‘Keeping up with the Jones’ only the Jones family is struggling to afford things just as much as we are.
Each night we are fed ‘dissatisfaction’.
We learn we do NOT have:
- A properly shaped body
- The perfect face
- The dream car(s), boats, holiday houses, camper vans
- The correctly labelled clothes
- The aesthetically decorated large houses
- The right technological devices or appliances
- The medications that will prolong our lives
- The mind-blowing entertainment
The advertising promise, no matter how subtle, is to convince us we are failures for our LACK, and that by buying the advertised goods our lives will be WHOLE again. So we spend our money on trying to fill that deep well of LACK and get ourselves further into debt.
We Cannot Turn Back the Clock …
… but we can remember the best of the past
What is wrong with turning off the television (the pipe of propaganda) and:
- Joining a group (or many groups) and sharing experiences
- Committing ourselves to a cause
- Inviting the neighbours to shared meals
- Pledging the money we save by not buying the newest gadget to support other people in our community
- Sharing our musical talents by singing or playing together
- Giving our time and energy to support school education for our children
By joining forces with others we can make magical things happen. Imagine if you and a few mates could get together in your neighbourhood and buy a plastic recycling plant and produce fuel to share? You think it’s not possible? Then watch this video.
Plastic to Oil Fantastic Recycling Machine
What holds us back?
Is it that we have helped to create, and demanded of our governments, so many rules we’ve ‘ruled’ ourselves into a state of atrophy?
Are we just plain scared of getting to know people in our community?
Regardless of how we got here, what the world needs now is innovators and those who are prepared to get onto the court to make a difference. In other words: World Citizens.